Learn more about the Progressive Automotive X PRIZE competition.
The Progressive Automotive X PRIZE is the latest effort from the X PRIZE Foundation. Their mission is to bring about radical breakthroughs for the benefit of humanity.
Their strategy for fostering innovation is unique. Rather than awarding money to honor past achievements or directly funding research, the X PRIZE Foundation creates high profile competitions that attract and motivate creative solutions to the grand challenges of our time.
The efficiency of an X PRIZE attracts both traditional entrepreneurs and maverick thinkers to compete outside the limitations of government and corporate bureaucracy.
To learn more about the X PRIZE Foundation, click here.
The Objective and Media Exposure
One of the objectives of the Progressive Insurance Automotive X PRIZE is to provide visibility for the teams and their technologies. Over the past year (2008), both the LOI (Letter of Intent) Contenders and the competition have made a strong showing in the media.
The 2008 media relations campaign garnered significant media coverage. The vast majority of the stories have been positive and on message. From January 1 through December 31, 2008, the Prize received coverage on approximately 150 TV and radio stations across the globe, 100 national and international newspapers and 900 blogs and websites.
The News is spreading
News of the competition was covered in 12 countries, including India, South Africa, Australia, the United Kingdom and British Columbia, although 95% of the stories in 2008 on the competition were generated out of the U.S. The 2008 coverage equated to approximately 212 million print impressions, 299 million broadcast impressions and 650 million web impressions, totaling more than one billion impressions for the 2008 calendar year. The equivalent ad value was over $7 Million.
Additionally, of the 1200+ stories that mentioned the Progressive Automotive X PRIZE in 2008, 88% of those stories were overwhelmingly positive and in support of the Prize.
A brief snippet of where they were featured in 2008:
 TODAY Show (Viewership: 5,620,000)
CNBC Closing Bell (Viewership: 226,000 )
Fox & Friends. Fox News Channel (Viewership: 500,500)
Rolling Stone
Detroit Free Press (Circulation: 320,125)
Associated Press (reach: N/A)
MSNBC.com (Visitors Per Month: 30,000,000)
Automotive News (Circulation 81,085)
Los Angeles Times (Circulation 1,055,076)
Consumer Reports (Circulation 4,000,000)
NPR’s On Point with Tom Ashbrook
Progress is inevitable
As the competition progresses, X PRIZE will continue their outreach to the media. Over the next year and a half, they expect to achieve even higher levels of visibility for the competition and each team as we showcase our vehicles on an international stage.
Evolution is closer than you think.
If you are looking for the car of tomorrow, EVX Laboratories has it today! Our SMART EVX car is converted to pure electric with lithium ion batteries. The drive train consists of replacing the existing engine with a 35KW motor using the existing gearbox. The results: EVX Evolution! We've created a commuter car that has no emissions and offers over 100 MPGe. Other noted facts:
Very comfortable commuter vehicle
It goes from 0-60 MPH in 10 seconds flat
The range is 100 miles
Top speed of 80 MPH
Covered by manufacturers warranty
100,000 mile / 5 year warranty on the motor and batteries
Get the facts about our Team.
This innovative technology that is leading the way is brought to you Stevan Hammond and his team. A serial entrepreneur and Project Team Leader, Mr. Hammond has built several companies and invested in several startups. His primary business is in real estate, with companies he has owned and managed for over thirty years.
Leader Name: Stevan Hammond
Project Leader: Brent Stephens
Chief Technology Officer: Curtis Spagnolo
Vehicle Name: SMART EVX
Location: Texas (USA)
Fuel Type: Batteries / Electric
Class: Alternative
The last words...
As one of the registered teams of the Progressive Automotive X PRIZE, EVX Laboratories considers it an honor to join in the ranks with other innovative technology companies for this competition. Our passion, our motivation and our technology will lead the way.
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